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Webinar: Story-First Economic Development: How Narrative Drives Investment, Growth, and Community Buy-In

November 12, 2026 10:00 AM - 11:00 AM (EST)

Description


About this Webinar

Story-First Economic Development explores how clear, consistent storytelling strengthens local economies by driving investment, supporting small business growth, and building community buy-in. This session reframes narrative as essential economic infrastructure, offering practical strategies economic developers can use to align messaging, elevate visibility, and position communities for sustainable growth.

Speakers

Andrea Walker-Leidy, President, Walker Publicity 

Sponsor this Webinar

Sponsorship Package ($350) - Limited to (1)

  • (2) Registrations
  • Address the Audience
  • Excel List of Attendees
  • Introduce Speakers (optional)
  • Logo, Contact Information, and Website on Sponsor Screen Display During Introductions and Address
  • Social Media Promotion
  • Sponsor Spotlight* in Promotional Emails
  • Sponsor Spotlight* on Event Webpage

*Spotlights include your logo linked to your website, a description up to 150 words, and contact information.

Time

Please log in 5 minutes before the listed start time.

Pricing

MEDA Members: $30

Future Members: $45 Join MEDA

Webinar Subscribers: $0 Learn More (Must be at least one MEDA member in your organization.)

Cancellation Policy

  • Cancellations must be received in writing to cjorae@medaweb.org or submitted via the Info Hub on or before November 5th to receive a full refund.
  • Cancellations between November 6th and 10th will be refunded less 50%.
  • There will be no refunds on November 11th or after.
  • Those who do not cancel and do not attend will be charged the full registration fee.
  • MEDA is not responsible for technical difficulties due to your equipment, internet connection, email firewall, etc.
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Contact Information

Michigan Economic Developers Association
Name: Cassandra Jorae
Phone: 517-241-0011
Email: cjorae@medaweb.org
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